{"id":9675,"date":"2025-06-05T11:54:28","date_gmt":"2025-06-05T11:54:28","guid":{"rendered":"https:\/\/3kubik.com\/?p=9675"},"modified":"2025-06-16T07:47:08","modified_gmt":"2025-06-16T07:47:08","slug":"working-with-ai-but-doing-it-right","status":"publish","type":"post","link":"https:\/\/3kubik.com\/en\/working-with-ai-but-doing-it-right\/","title":{"rendered":"Working with AI \u2013 but doing it right!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8CEBD7&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post section 1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2rem||2rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Headline&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What companies should consider before integrating AI into their work processes<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2021\/11\/Fred-020-q_DigiRobo_Digital-800px.png&#8221; alt=&#8221;gezeichneter Roboter&#8221; title_text=&#8221;Fred DigiRobo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84.5%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8776fd6e-557e-4707-ba21-6e89d5de4618&#8243; global_colors_info=&#8221;{}&#8221;]Artificial intelligence (AI) is everywhere: in meetings, on LinkedIn, in marketing, in office applications, and especially in the imagination of many companies that want to work more efficiently, smarter, and more sustainably. But there is a fine line between hype and real added value.<br \/>\nAs a consulting firm for modern ways of working, we at 3kubik see every day how great the potential of AI is and how easy it is to get lost in gimmicks or overlook important prerequisites.<br \/>\nThat&#8217;s why we want to share our perspective: What does it take to use AI in a truly meaningful and sustainable way in a company?<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post section 2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2rem||2rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-010_Captain-setzt-den-Kurs-trans.png&#8221; title_text=&#8221;Fred 010_Captain setzt den Kurs trans&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Targeted instead of blind: What do I actually want to achieve with AI?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8776fd6e-557e-4707-ba21-6e89d5de4618&#8243; module_alignment=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]AI is not an end in itself. Just because many companies are doing it does not mean that your company should do it too. Instead, it is worth asking the question:<\/p>\n<p><strong>\u2022 What specific goal am I pursuing with AI? For example, do I want to:<\/strong><br \/>\n<strong>\u00a0 o Save time on recurring tasks?<\/strong><br \/>\n<strong>\u00a0 o Scale my marketing even with limited resources?<\/strong><br \/>\n<strong>\u00a0 o Automate knowledge management or simplify processes?<\/strong><\/p>\n<p>At 3kubik, we use AI specifically for the structured elaboration of workshop results, for example to create guidelines, overviews of measures, or campaigns. In doing so, we consistently ensure that no personal or company-sensitive data is used, but instead work exclusively with abstracted, anonymized, or generic content. We also use AI in technical areas, such as JSON formatting in Power Automate or M formulas in Power BI, based on neutral sample data. Our use of AI is therefore compliant with the requirements of the EU AI Act and supports our work where it makes sense, safely, efficiently, and responsibly.<\/p>\n<p>Practical example:<\/p>\n<p>\u2714 Goal: Save time on workshop documentation<\/p>\n<p>\u2709 Prompt:\u201cOrganize the results of this workshop into an action plan. Break it down into short-term, medium-term, and long-term goals. Target audience: management.\u201d<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post section 3 auf BG&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8CEBD7&#8243; custom_margin=&#8221;10rem||||false|false&#8221; custom_padding=&#8221;2rem||2rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||-10rem||false|false&#8221; custom_margin_tablet=&#8221;||0rem||false|false&#8221; custom_margin_phone=&#8221;||0rem||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Understanding what AI can and cannot do<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-009_Dave-und-Sandy-ergaenzen-sich.png&#8221; title_text=&#8221;Fred 009_Dave und Sandy erg\u00e4nzen sich&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|tablet&#8221; transform_translate=&#8221;0px|-10rem&#8221; transform_translate_tablet=&#8221;0px|0rem&#8221; transform_translate_phone=&#8221;0px|0rem&#8221; transform_translate_last_edited=&#8221;on|tablet&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|tablet&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|tablet&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|tablet&#8221; transform_styles_last_edited=&#8221;on|tablet&#8221; width=&#8221;82.5%&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8776fd6e-557e-4707-ba21-6e89d5de4618&#8243; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>AI is not a magic stick. It does not deliver truths, but rather suggestions based on data and probabilities. And it works best when used within a meaningful framework.<\/p>\n<p><strong>What AI (<\/strong>for exampl. <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/chatgpt.com\/\">ChatGPT<\/a><\/span> or <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.microsoft.com\/de-de\/microsoft-365\/copilot\">Microsoft Copilot<\/a><\/span><strong>) can do:<\/strong><br \/>\u2022 Summarize, structure, and formulate content<br \/>\u2022 Generate ideas and optimize texts<br \/>\u2022 Analyze and visualize data<br \/>\u2022 Provide technical assistance (e.g., M formulas, JSON code, Power Automate logic)<br \/>\u2022 Speed up repetitive tasks<\/p>\n<p><strong>What AI cannot do:<\/strong><br \/>\u2022 Making decisions for you<br \/>\u2022 Developing corporate strategy<br \/>\u2022 Making correct statements without context<br \/>\u2022 Improvising with common sense<br \/>\u2022 Taking into account the nuances and \u201chuman\u201d aspects of a workshop<\/p>\n<p>Our tip: AI is a tool, not a replacement for humans. But it is a damn good tool if you know how to use it.<\/p>\n<p><strong>Example of use:<\/strong><\/p>\n<p><strong>\u2714 Prompt:<\/strong>Summarize this article in three bullet points for a LinkedIn post. Tone: professional but casual.<br \/><strong>\u274c Not suitable: <\/strong>\u201cWhat is the best strategy for my company?\u201d (too open, without context)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post section 4 auf BG&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8CEBD7&#8243; custom_margin=&#8221;10rem||||false|false&#8221; custom_padding=&#8221;2rem||2rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||-10rem||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-011_Digitaler-Arbeitsplatz-im-Zelt.png&#8221; title_text=&#8221;Fred 011_Digitaler Arbeitsplatz im Zelt&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_translate=&#8221;0px|-10rem&#8221; transform_translate_linked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Prompt-Power:<\/h2>\n<h2>Why inputs determine the outcome<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;8776fd6e-557e-4707-ba21-6e89d5de4618&#8243; max_width=&#8221;95.3%&#8221; module_alignment=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]\u201cGarbage in, garbage out\u201d also applies (and especially so) to AI.<br \/>\nA good prompt (the input or question to the AI) is often crucial for a useful result. A few rules of thumb:<br \/>\n\u2022 Be precise: What exactly do you want?<br \/>\n\u2022 Provide context: Who is the target audience? What is the goal?<br \/>\n\u2022 Think in terms of roles: \u201cAct like a project manager creating a roadmap for a change project.\u201d<br \/>\n\u2022 Test different variations: Trial and error is part of the process.<\/p>\n<p><strong>What we do at 3kubik:<\/strong><br \/>\nWe always develop our initial ideas for marketing content, concepts, or blog posts ourselves. Structured, targeted, and tailored to the respective message. In the next step, we use AI to refine wording, make texts more fluid, or adapt them to the tone of the respective channel. In this way, we combine technical substance with linguistic quality, efficiently but always with a human touch.<\/p>\n<p><strong>A strong prompt could look like this:<\/strong><br \/>\n&#8220;You are a copywriter at a management consultancy for digitalization.<\/p>\n<p>Goal: Write an email invitation for a webinar on the topic of \u2018AI in Power Automate\u2019.<\/p>\n<p>Tone: competent, inviting.\u201d<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post section 6 small pic&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2rem||2rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>AI models compared:<br \/>\nFree vs. paid<\/h2>\n<h2>What companies should bear in mind<\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/tabelle-AD-2-scaled.png&#8221; title_text=&#8221;tabelle-AD-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;12px&#8221; global_colors_info=&#8221;{}&#8221;]Quellen:\u00a0<em><span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"https:\/\/neuroflash.com\/blog\/new-chatgpt-subscription-plan-chatgpt-plus\">1 ChatGPT (OpenAI)<\/a>;\u00a0<a style=\"color: #33cccc;\" href=\"https:\/\/www.it-p.de\/blog\/kosten-copliot\">2 Microsoft Copilot<\/a>;<a style=\"color: #33cccc;\" href=\"https:\/\/one.google.com\/about\/plans\"> 3 Google Gemini<\/a>; <a style=\"color: #33cccc;\" href=\"https:\/\/support.anthropic.com\/en\/articles\/8325610-how-much-does-claude-pro-cost\">4 Claude (Anthropic)<\/a>; <a style=\"color: #33cccc;\" href=\"https:\/\/www.perplexity.ai\/hub\/faq\/what-is-perplexity-pro\">5 Perplexity AI<\/a>; <a style=\"color: #33cccc;\" href=\"https:\/\/www.deepl.com\/en\/pro\">6 DeepL Write<\/a><\/span><\/em><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post section 6 small pic&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2rem||2rem||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Data protection &amp; responsibility:<\/h2>\n<h2>What companies should bear in mind<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;02378429-8f49-4342-a8d7-281f94c839bf&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;2rem||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Artificial intelligence works with data, which may well include sensitive or personal information. That is why addressing data protection and ethical use is not a \u201cnice-to-have\u201d but a<strong> mandatory requirement<\/strong>.<\/p>\n<p>In a business context in particular, the following questions arise time and again:<\/p>\n<ul>\n<li>Where does the data I enter into an AI tool end up?<\/li>\n<li>Is it stored or reused for training purposes?<\/li>\n<li>Is the tool GDPR-compliant, or are there legal risks involved?<\/li>\n<\/ul>\n<p>The EU AI Act and the GDPR clearly stipulate that the highest standards apply when using AI. Even the mere text content of customer feedback or an email can be considered sensitive if it allows conclusions to be drawn about a person.<\/p>\n<p><strong>Our recommendation based on practical experience:<\/strong><br \/>\nAt 3kubik, we do not enter sensitive customer data or internal content into publicly accessible AI tools. Instead:<\/p>\n<ul>\n<li>we work with abstracted or anonymized content,<\/li>\n<li>use closed systems with clear data management,<\/li>\n<li>or develop prompt templates that function completely independently of confidential context.<\/li>\n<\/ul>\n<p><strong>For businesses, we recommend:<\/strong><br \/>\nRely on AI solutions that have been specifically developed for professional use, such as Microsoft Copilot in combination with Microsoft 365. These systems offer high security standards, clear data management, and remain within your IT environment.<\/p>\n<p>Those who work with particularly sensitive data or require maximum control should also consider\u00a0<a href=\"https:\/\/azure.microsoft.com\/de-de\/products\/machine-learning\/\">Self-Hosting-<\/a> or <a href=\"https:\/\/www.ibm.com\/cloud\/learn\/private-cloud?utm_source=3kubik-text&amp;utm_medium=referral&amp;utm_campaign=ki-integration\">Private-Cloud-Model<\/a>.\u00a0 This ensures that full control over data access, storage locations, and rights assignment remains with the company and not with the AI provider.<\/p>\n<p><strong>Typical pitfall:<\/strong><br \/>\n\u274c Prompt:\u201cAnalyze the sales figures of our top customers from the last quarter.\u201d<\/p>\n<p>\u2714 Instead: \u201cAnalyze anonymized sales data from a sample customer group (industry: IT services, 10\u201350 employees) for seasonal patterns.\u201d<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-034_Rudi_Ritter_klein.png&#8221; title_text=&#8221;Fred 034_Rudi_Ritter_klein&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Post section 7 small pic auf BG&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8CEBD7&#8243; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;||10rem||false|false&#8221; custom_margin_tablet=&#8221;||0rem||false|false&#8221; custom_margin_phone=&#8221;||0rem||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;2rem||2rem||true|false&#8221; custom_padding_phone=&#8221;2rem||2rem||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate=&#8221;0px|8rem&#8221; transform_translate_tablet=&#8221;0px|0rem&#8221; transform_translate_phone=&#8221;0px|0rem&#8221; transform_translate_last_edited=&#8221;on|tablet&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;3rem||||false|false&#8221; custom_padding_phone=&#8221;3rem||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-006_Lily-und-der-Schatz.png&#8221; title_text=&#8221;Fred 006_Lily und der Schatz&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Practice at 3kubik:<\/h2>\n<h2>Where AI brings real added value<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;02378429-8f49-4342-a8d7-281f94c839bf&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;2rem||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]At 3kubik, we use AI today precisely where it provides us with concrete support, <strong>as an intelligent tool, not as a substitute<\/strong>. AI helps us work more efficiently and leverage our quality even more effectively, especially when it comes to <strong>developing workshop content, technical configurations, and marketing.<\/strong><\/p>\n<p>Before AI, we put a ton of effort into a lot of these tasks, doing them in a structured way, with a lot of attention to detail, often going beyond what we originally planned. We often spent more time than we had planned because coming up with a well-thought-out, good solution was more important to us than the stopwatch.<\/p>\n<p>Since we started integrating AI into our processes in a meaningful way, we have been able to prepare many of these tasks more quickly and structure them better.<strong> This means more focus on the essentials and less time spent on the peripherals.<\/strong><\/p>\n<p>However, it is important not to underestimate the fact that using AI also requires preparation. <strong>A well-formulated prompt, i.e., the \u201cquestion\u201d posed to the AI, has a decisive influence on the quality of the result.<\/strong> And even after that, adjustments are usually still necessary, whether in terms of content, style, or structure. The creative thinking remains with us; only the path to the goal has become shorter.<\/p>\n<p>Here are a few specific examples of how we use it in our everyday work:<\/p>\n<ul>\n<li><strong>Workshop follow-up:<\/strong> We use AI to structure results and ideas, e.g., in the form of catalogs of measures or guidelines, based exclusively on non-personal and abstract content.<\/li>\n<li><strong>Technical support:<\/strong> In Power Automate and Power BI, we use AI to efficiently develop formulas, JSON logic, or formatting, using generic sample data, never real user data.<\/li>\n<li><strong>Marketing &amp; communication:<\/strong> Initial concepts and drafts continue to come from our team. AI helps to refine them linguistically and play them out fluently and in a target group-oriented manner, depending on the channel (LinkedIn, website, newsletter).<\/li>\n<\/ul>\n<p><strong>Prompt examples:<\/strong><\/p>\n<ul>\n<li><strong>Workshop follow-up:<\/strong> \u201cYou are an organizational developer in a consulting firm. Structure the following workshop results in a clear catalog of measures with the following categories: field of action, responsible persons, effort (high\/medium\/low), implementation period (short\/medium\/long term). Make recommendations for prioritization for the next team meeting.\u201d<\/li>\n<li><strong>Power Automate:<\/strong> \u201cGenerate JSON formatting for a SharePoint list in which the status column is automatically color-coded: green for \u2018Completed\u2019, yellow for \u2018In progress\u2019, red for \u2018Overdue\u2019. Output the complete JSON code and explain the most important logic sections in one sentence.\u201d<\/li>\n<li><strong>Communication:<\/strong> \u201cYou are a content editor at a digital transformation company. Goal: Turn the blog article below into three social media posts. Version 1: informative for LinkedIn. Version 2: inspiring for Instagram with a suitable hook. Version 3: dialogue-oriented with a closing question for X (formerly Twitter). Give each post an appropriate length, hashtags, and emoji support if necessary.\u201d<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Post section 8 small pic auf BG&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8CEBD7&#8243; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;||10rem||false|false&#8221; custom_margin_tablet=&#8221;||0rem||false|false&#8221; custom_margin_phone=&#8221;||0rem||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;2rem||2rem||true|false&#8221; custom_padding_phone=&#8221;2rem||2rem||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; transform_scale_tablet=&#8221;&#8221; transform_scale_phone=&#8221;&#8221; transform_scale_last_edited=&#8221;on|desktop&#8221; transform_translate=&#8221;0px|8rem&#8221; transform_translate_tablet=&#8221;0px|0rem&#8221; transform_translate_phone=&#8221;0px|0rem&#8221; transform_translate_last_edited=&#8221;on|tablet&#8221; transform_translate_linked=&#8221;off&#8221; transform_rotate_tablet=&#8221;&#8221; transform_rotate_phone=&#8221;&#8221; transform_rotate_last_edited=&#8221;on|desktop&#8221; transform_skew_tablet=&#8221;&#8221; transform_skew_phone=&#8221;&#8221; transform_skew_last_edited=&#8221;on|desktop&#8221; transform_origin_tablet=&#8221;&#8221; transform_origin_phone=&#8221;&#8221; transform_origin_last_edited=&#8221;on|desktop&#8221; transform_styles_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_padding_tablet=&#8221;3rem||||false|false&#8221; custom_padding_phone=&#8221;3rem||||false|false&#8221; transform_styles_tablet=&#8221;&#8221; transform_styles_phone=&#8221;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;60bd5453-7436-4b0d-a720-00e2b4e14f89&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Conclusion:<\/h2>\n<h2>AI as a sparring partner \u2013 conscious, human, effective<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;02378429-8f49-4342-a8d7-281f94c839bf&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;2rem||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]Artificial intelligence is not an end in itself. It is a powerful lever for modern, efficient collaboration <strong>when used in a targeted, strategic, and responsible manner.<\/strong> As a sparring partner, it can help save time, structure content more quickly, or get to the heart of ideas. But it does not replace the human perspective; it complements it.<\/p>\n<p>Now that AI-generated texts and images can be recognized on many channels,<strong> it is clear that technology is no substitute for care<\/strong>. Content appears interchangeable if it is not edited, which is a shame. Even though AI takes a lot of work off our hands, it is still worth putting in the effort yourself at the end. This ensures that a text not only sounds correct, but also<strong> human<\/strong>, personal, relevant, and with rough edges.<\/p>\n<p><strong>At 3kubik, we show our customers where AI can be used effectively<\/strong> to work more efficiently and create space for what really matters, whether in marketing, workshop follow-up, or technical support. Not automated, but well thought out. Not as a replacement, but as a tool with potential.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Curious? \ud83d\ude09<\/strong><br \/>\nIf you want to know how AI can also support your work processes in a meaningful way, get in touch with us. We&#8217;ll show you how to use AI correctly: in a structured, secure way that delivers real added value.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Artificial intelligence was used to assist in the creation of this article. The content was editorially reviewed, revised, and adapted to our quality standards.<\/em><br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-008_Neil-und-die-Rakete.png&#8221; title_text=&#8221;Fred 008_Neil und die Rakete&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What companies should consider before integrating AI into their work processes Artificial intelligence (AI) is everywhere: in meetings, on LinkedIn, in marketing, in office applications, and especially in the imagination of many companies that want to work more efficiently, smarter, and more sustainably. But there is a fine line between hype and real added value. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[214,72,86,193,63,71,164,34,165,203,114,212],"tags":[],"class_list":["post-9675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-en","category-digital-workplace-en","category-digitale-transformation","category-latest-en","category-news","category-our-company","category-process-optimisation","category-prozessoptimierung","category-strategy-consulting","category-unternehmenskultur-en","category-unternehmenskultur","category-usecase-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Working with AI \u2013 but doing it right! - 3kubik GmbH<\/title>\n<meta name=\"description\" content=\"Using AI correctly in your company: Learn how to integrate artificial intelligence into your work processes in a way that is compliant with data protection regulations, efficient, and practical\u2014with specific tips, prompts, and tools. 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