{"id":9869,"date":"2025-08-07T19:26:13","date_gmt":"2025-08-07T19:26:13","guid":{"rendered":"https:\/\/3kubik.com\/?p=9869"},"modified":"2025-08-07T19:26:20","modified_gmt":"2025-08-07T19:26:20","slug":"lego","status":"publish","type":"post","link":"https:\/\/3kubik.com\/en\/lego\/","title":{"rendered":"LEGO\u00ae SERIOUS PLAY\u00ae:"},"content":{"rendered":"

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LEGO\u00ae SERIOUS PLAY\u00ae: Why I let people play with LEGO at work<\/h2>\n

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If someone had told me a few years ago that I would one day be working with LEGO, I would have looked at my resume with great surprise. Sure, I grew up with LEGO, building castles and fantasy worlds, visiting LEGOLAND in Billund as a child, and somehow never really stopping. My key ring? A LEGO figure (first Gandalf, now Darth Vader). My office? Full of little LEGO setups. But it wasn’t clear to me for a long time that the colorful bricks would one day find their way into my work as a serious method for strategy development and teamwork.
Then came my first contact with LEGO in a design thinking workshop. There, it was used for prototyping. Exciting, but not yet what I pursue today with LEGO\u00ae SERIOUS PLAY\u00ae<\/strong>. Because that’s something completely different: a well-thought-out, scientifically based method for taking creativity and communication to a new level.<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post section 2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”2rem||2rem||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”row” _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/3kubik.com\/wp-content\/uploads\/2025\/06\/Fred-009_Dave-und-Sandy-ergaenzen-sich.png” title_text=”Fred 009_Dave und Sandy erg\u00e4nzen sich” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”60bd5453-7436-4b0d-a720-00e2b4e14f89″ global_colors_info=”{}”]<\/p>\n

Why LEGO\u00ae SERIOUS PLAY\u00ae works so well<\/h2>\n

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The biggest difference to \u201cnormal\u201d LEGO building? There are no instructions. No \u2018right\u2019 or \u201cwrong.\u201d Instead, it’s about making thoughts visible<\/strong>, shaping ideas, and developing a common language. This happens through metaphors\u2014I build something and explain what it means.
With just six standard bricks, there are over 900 million possible combinations<\/strong>. That’s exactly what makes LSP so powerful: it brings diversity to thought patterns, breaks down mental blocks, and enables a change of perspective. Why does it work?
1. Hand-eye coordination & cognition<\/strong> When building with your hands, new connections<\/strong> are created in the brain. This promotes deeper insights and helps to better understand complex relationships. Studies show that we understand better when we physically design things<\/strong> instead of just talking about them or writing them down.
2. Metaphorical thinking & storytelling<\/strong> Instead of explaining abstract concepts in words, participants build models that make their thoughts and ideas visible. This creates a common understanding, even if there were previously different perspectives.
3. Equal communication<\/strong> Everyone builds and presents their model, which also helps introverts to express themselves<\/strong>. All ideas are valued, not just the loudest voices in the room.
4. Reduction of mental blocks<\/strong> The playful approach promotes open, creative thinking<\/strong>. While traditional meetings are often linear and restrictive, LSP enables a freer, more intuitive, and exploratory approach to problems.<\/strong>
5. Systemic thinking<\/strong> In addition to individual models, group models<\/strong> are also created in the workshops, bringing together different perspectives. This helps to understand complex challenges<\/strong> and develop strategies.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Post section 3 auf BG” _builder_version=”4.16″ _module_preset=”default” background_color=”#8CEBD7″ custom_margin=”10rem||||false|false” custom_padding=”2rem||2rem||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”row” _builder_version=”4.16″ _module_preset=”default” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||-10rem||false|false” custom_margin_tablet=”||0rem||false|false” custom_margin_phone=”||0rem||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ _module_preset=”60bd5453-7436-4b0d-a720-00e2b4e14f89″ global_colors_info=”{}”]<\/p>\n

How a LEGO\u00ae SERIOUS PLAY\u00ae workshop works<\/h2>\n

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A typical workshop follows a clear sequence:
1. Skill building<\/strong>: Everyone gets used to working with the bricks.
2. Individual models<\/strong>: Everyone builds something related to a specific question.
3. Group models<\/strong>: The individual ideas are brought together.
4. System models<\/strong>: External and internal factors are integrated.
The effect? Communication on an equal footing<\/strong>, greater openness, and a more in-depth examination of complex topics<\/strong>. It is particularly exciting that introverted people benefit from this method\u2014they get to \u201chave their say.\u201d<\/p>\n

Where LEGO\u00ae SERIOUS PLAY\u00ae brings the greatest added value<\/strong>
From small teams to corporate strategy workshops, LEGO\u00ae SERIOUS PLAY\u00ae is an amazingly flexible tool. It is particularly valuable:
\u2022 For teams that want to improve their collaboration<\/strong>
\u2022 For management teams developing visions and strategies<\/strong>
\u2022 For creative processes and innovation workshops<\/strong>
\u2022 For retrospectives in agile teams<\/strong>
The playful approach makes it easy to break down barriers and allow new ideas to emerge. And yes, it’s simply more fun than \u201ctraditional\u201d meetings.<\/p>\n

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My personal \u201caha\u201d moment with LEGO\u00ae SERIOUS PLAY\u00ae<\/h2>\n

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One of the biggest \u201caha\u201d moments came during a workshop on team values. Everyone built their model, explained it, and suddenly it became clear: we thought we were talking about the same thing \u2013 but we meant completely different things.<\/strong>
That’s exactly the point: LEGO Serious Play reveals such misunderstandings and helps to resolve them. It’s about making thoughts tangible, discovering new paths, and creating shared images that everyone can truly understand.<\/p>\n

Why companies should play more<\/strong>
Many companies think that work has to be deadly serious and take place at a desk \u2013 and that’s often the problem. Creativity, innovation, and genuine communication arise when we have a clear head.<\/strong><\/p>\n

My tips for companies that want to try LSP:
1. Maintain structure<\/strong> \u2013 LSP is not just throwing LEGO around wildly, but a clearly defined method.
2. Rely on experienced moderators<\/strong> \u2013 Facilitators make a huge difference.
3. Just do it!<\/strong> Don’t be afraid to use play as a method.<\/p>\n

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Conclusion: Gaming is not an end in itself, but a tool<\/h2>\n

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For me, LEGO\u00ae SERIOUS PLAY\u00ae is more than just a method\u2014it’s a new approach to problem solving, teamwork, and creativity. And let’s be honest: who wouldn’t rather have a meeting with LEGO than watch the 19th PowerPoint presentation of the day?
So, the next time you find yourself stuck in a meeting, maybe a box of LEGO will help. It’s amazing what can come out of it.<\/p>\n

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LEGO\u00ae SERIOUS PLAY\u00ae: Why I let people play with LEGO at workIf someone had told me a few years ago that I would one day be working with LEGO, I would have looked at my resume with great surprise. Sure, I grew up with LEGO, building castles and fantasy worlds, visiting LEGOLAND in Billund as […]<\/p>\n","protected":false},"author":9,"featured_media":9872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[214,159,160,63,71,203,212],"tags":[],"class_list":["post-9869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study-en","category-communication","category-culture-strategy","category-news","category-our-company","category-unternehmenskultur-en","category-usecase-en"],"yoast_head":"\nLEGO\u00ae SERIOUS PLAY\u00ae: - 3kubik GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3kubik.com\/en\/lego\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEGO\u00ae SERIOUS PLAY\u00ae:\" \/>\n<meta property=\"og:description\" content=\"LEGO\u00ae SERIOUS PLAY\u00ae: Why I let people play with LEGO at workIf someone had told me a few years ago that I would one day be working with LEGO, I would have looked at my resume with great surprise. 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