If someone had told me a few years ago that I would one day be working with LEGO, I would have looked at my resume with great surprise. Sure, I grew up with LEGO, building castles and fantasy worlds, visiting LEGOLAND in Billund as a child, and somehow never really stopping. My key ring? A LEGO figure (first Gandalf, now Darth Vader). My office? Full of little LEGO setups. But it wasn’t clear to me for a long time that the colorful bricks would one day find their way into my work as a serious method for strategy development and teamwork.
Then came my first contact with LEGO in a design thinking workshop. There, it was used for prototyping. Exciting, but not yet what I pursue today with LEGO® SERIOUS PLAY®. Because that’s something completely different: a well-thought-out, scientifically based method for taking creativity and communication to a new level.

The biggest difference to “normal” LEGO building? There are no instructions. No ‘right’ or “wrong.” Instead, it’s about making thoughts visible, shaping ideas, and developing a common language. This happens through metaphors—I build something and explain what it means.
With just six standard bricks, there are over 900 million possible combinations. That’s exactly what makes LSP so powerful: it brings diversity to thought patterns, breaks down mental blocks, and enables a change of perspective. Why does it work?
1. Hand-eye coordination & cognition When building with your hands, new connections are created in the brain. This promotes deeper insights and helps to better understand complex relationships. Studies show that we understand better when we physically design things instead of just talking about them or writing them down.
2. Metaphorical thinking & storytelling Instead of explaining abstract concepts in words, participants build models that make their thoughts and ideas visible. This creates a common understanding, even if there were previously different perspectives.
3. Equal communication Everyone builds and presents their model, which also helps introverts to express themselves. All ideas are valued, not just the loudest voices in the room.
4. Reduction of mental blocks The playful approach promotes open, creative thinking. While traditional meetings are often linear and restrictive, LSP enables a freer, more intuitive, and exploratory approach to problems.
5. Systemic thinking In addition to individual models, group models are also created in the workshops, bringing together different perspectives. This helps to understand complex challenges and develop strategies.