A new orientation of the corporate strategy towards new product fields and customer segments.
Sigel needs new forms of team collaboration – triggered by digital marketing strategies.
To achieve this, a closer integration of marketing and sales must be created – towards a joint process.
Joint development of the collaboration strategy
Tool recommendation KanBo
In order to focus primarily on quick wins and optimisation of concrete, daily activities, KanBo was rolled out in the first instance on the basis of O365. Intranet etc. will follow later if necessary. However, the focus on actual work is already noticeable today and results in significantly increased efficiency as well as closer communication and coordination between different departments.